OUR ethos

Daisy Does Vintage reflects my upbringing, my values, and my belief in fashion as a form of storytelling. Growing up, my mum surrounded me with beauty. Our home was filled with art, vibrant colours, and an abundance of extravagant clothing. It was her way of expressing herself, and she passed that love of the visual on to me. Fashion became my own form of expression, not about trends or exclusivity, but about individuality and meaning.

This brand is the realisation of a lifelong dream: to take unloved pieces and give them a new lease of life. For me, vintage isn’t just about clothes—it’s about the stories they carry and the new ones they’ll tell when worn again. It’s about celebrating the craftsmanship of the past while making choices that are kinder to the planet. By rewearing what already exists, we reduce waste, honour history, and create wardrobes that reflect who we are.

Daisy Does Vintage is built on a belief in thoughtful fashion. I believe in finding beauty in what already exists, extending the lifespan of clothing, and embracing the joy of discovery. Every piece I curate is chosen with care, designed to help you tell your own story while shaping a more considered, colourful, and stylish future.